We were commissioned by “Shrimpless” to redesign its brand identity. For this project, objective was to create an identity that is perceived as an evolution of the consolidated brand, capable of remaining up to date and adaptable. For the brand mark, we chose recognizable visual element – Shrimp, and simplify it to make it iconic and the brands protagonist. The visual identity is fresh and friendly. It is harmonized by color palette coming from shrimp itself and dark tones of loft style dominating in restaurants interior. Color palettte along with typografy conveys a slight reto and modern feeling of classy seafood bistro.