Anmo
Anmo is a beauty and spa salon with a focus on traditional Chinese services like full body massage, foot massage, head massage and hair treatments, as well as many other beauty treatments.
Client
Anmo beauty salon & spa
Type
Branding Design & Strategy
Date
March
2020
Our Approachment
Creating a branding strategy for Anmo and combining traditional Chinese services with a modern and “neochinese” approach was an exciting challenge.
The logo represents the fusion of traditional Chinese elements with a contemporary touch. Tones are natural beige color as the base and complement with soft, soothing colors. Clean and elegant fonts for the brand name “Anmo” and a tagline that reflects the brand’s values.
The packaging design is consistent with the logo’s modern and neochinese aesthetics.
Brochures provide detailed information about each service offered and their traditional Chinese origins. Posters and banners showcase the serene ambiance of the salon and its traditional yet modern offerings. Compelling brand story narrates the salon’s journey, emphasizing its commitment to preserving and honoring traditional Chinese beauty practices while adapting them to a modern and welcoming environment.
