The key focus was to create a dynamic identity for Cloud Brew’s flagship flavor, Marshmallow Cereal, along with three additional flavors. By designing an engaging visual style from scratch, the packaging sets the tone for a playful and modern brand image.

The design revolves around a custom-illustrated cloud character that serves as the brand mascot. This cheerful character embodies the product’s lighthearted and fun personality, becoming the centerpiece of the design. Paired with vibrant color palettes and bold, playful typography, the visual style stands out, creating a strong shelf presence in a competitive market.

To enhance the appeal for younger generations, the packaging leverages bold graphics and a vibrant aesthetic. Each can features its own unique color scheme, representing the flavor it contains, while maintaining consistency across the product line. This balance between individuality and brand cohesion creates a memorable and recognizable identity.