Etcetera
A strong visual identity for the home decor brand “Etcetra” in the Japandi style with a focus on handmade clay products. A cohesive brand identity that reflects the essence of the brand and its connection to nature.
Client
Etcetera Home Decor
Type
Branding and Web Design
Date
June
2020
Our Approachment
- Logo Design is simple, clean, and contemporary, reflecting the modern and stylish aspect of the brand.
- Visual identity incorporate elements that represent clay, craftsmanship, and nature. The chosen colors are soft orange, beige, and blue tones are included to establish immediate brand recognition.
- The website has a clean and user-friendly design with natural and warm colors throughout the website to create a calming and welcoming atmosphere and to emphasize the brand’s commitment to handcrafted items.
- The packaging design aligns with the brand’s eco-friendly approach and emphasize the handmade nature of the products using sustainable and recyclable materials for packaging to appeal to environmentally conscious consumers.
