Southside Select Roast Coffee

Designed the packaging for Southside Select Roast Coffee by Charles & Faust, blending vintage aesthetics with a modern touch to celebrate the iconic 80s and 90s vibe of New Jersey. This project pays tribute to the heritage of Southside Diner, a beloved family-owned business, reflecting its nostalgic charm and deep-rooted community values.

Client

Charles & Faust

Type

Package Design

Date

September 2024

Project Scope

The packaging features intricate retro-inspired illustrations, including classic typography, ornate borders, and a muted color palette reminiscent of vintage coffee shops. The central design highlights the legacy of Charles & Faust with bold, hand-drawn portraits, while the back showcases the diner’s history through artistic renderings and subtle storytelling elements.

The retro-vintage style, combined with kraft paper textures and gold accents, creates a tactile and authentic feel, evoking a sense of warmth and familiarity. This timeless design captures the essence of Southside Diner while appealing to both loyal customers and a new generation of coffee lovers seeking premium, heritage-inspired products.

This package design not only stands out on retail shelves but also tells a meaningful story, seamlessly connecting the product with its rich history and cultural roots.

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