Zendo
Zendo is a yoga studio in Guangzhou. The name “Zendo” comes from Japanese word for tea ceremonies and yoga is associated with it, as well as with mindfulness, relaxation, and a sense of calm. It adds an element of exoticism or cultural intrigue to the brand, which is appealing to customers who are interested in exploring different cultures or seeking unique experiences.
Client
Zendo Yoga Studio
Type
Branding and Web Design
Date
August
2022
Our Approachment
The visual identity for the yoga studio brand, is taking inspiration from Buddhist Zen gardens, eastern nature, and bamboo forests to create a calming and relaxing atmosphere for potential clients. Using a green and calming color palette is a great way to reinforce this calming atmosphere and communicate the benefits of practicing yoga for relaxation and stress relief.
The choice to use a fairly strict font for the logo is a good way to communicate a sense of confidence, stability, and control, which are all qualities that can be associated with a regular yoga practice. Additionally, the use of a branded linear illustration inspired by a bamboo forest adds a unique and memorable visual element to the brand identity. The bamboo forest further reinforces the sense of calmness and tranquility, as well as the connection to nature and Eastern culture.
For this brend we designed complete visual identity and website.
